Cobra Registration of "hostname-operator" Command
Within the hostname_operator.go file the definitions of the customer controller are defined.  
/provider/operator/hostnameoperator/hostname_operator.go
The hostname_operator.go file registers a Cobra command and when executed - via provider-services hostname-operator - the Hostname custom controller is initialized.
func Cmd() *cobra.Command {
    cmd := &cobra.Command{
        Use:          "hostname-operator",
        Short:        "kubernetes operator interfacing with k8s nginx ingress",
        SilenceUsage: true,
        RunE: func(cmd *cobra.Command, args []string) error {
            return doHostnameOperator(cmd)
        },
    }
Note the RunE invoke the doHostnameOperator function which will be reviewed as we continue into discussion of custom controller logic.